Strategy

1. Build

The first step in establishing a brand online is to build a reliable platform where you can foster an active fan community. With an appreciation for high-end production value, Lineage Interactive websites deliver powerful functionality with careful attention to detail.

2. Grow

Lineage Interactive creates social marketing campaigns for your brand and develops strategies to best communicate with your target audience. Our goal is to capture new users and promote your brand through different media. Social media marketing involves effective campaigns that build a broad, loyal and accessible fan base.

3. Activate & Monetize

Once your online fan base reaches a critical mass, Lineage Interactive enables you to produce and distribute premium digital content in partnership with your brand sponsors to monetize your digital platform and influence fans’ perception. Whether working with current sponsors or building new partnerships, sponsors now expect athletes and teams to be able to activate their brands on social media platforms in a polished, sophisticated way. Lineage develops and implements branded activations from small Twitter giveaways to multi-platform, season-long campaigns.

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