A video retrospective of the career of New York Knicks All-Star forward Carmelo Anthony in honor of his ten years in the NBA and representing the Jordan Brand.
Lineage Interactive is a global production company that develops, produces and markets sports-related content, brand-aligned activations and commercial projects. We work with a deep and talented list of writers, directors, and editors in all forms of social, digital, and traditional media. By cultivating relevant, meaningful athlete participation, we deliver custom content with heightened fan engagement.
Carmelo Anthony and his son were on hand for the opening of Rookie USA, a high-end children's clothing store on the Upper West Side.
Melo takes you behind the scenes during media day.
Amar'e Stoudemire visits Shanghai, China for the NIKE World Festival of Sports.
Thursday, September 13th: A Very Melo Weekend kick off press conference in Puerto Rico.
Melo takes on London the day before the 2012 Gold medal match.
For the conclusion of Dream Week, the Garden of Dreams Foundation hosted an event with four of New York's gold medal winners.