Production

Lineage Interactive is a global production company that develops, produces and markets sports-related content, brand-aligned activations and commercial projects. We work with a deep and talented list of writers, directors, and editors in all forms of social, digital, and traditional media. By cultivating relevant, meaningful athlete participation, we deliver custom content with heightened fan engagement.

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#MeloRetro

A video retrospective of the career of New York Knicks All-Star forward Carmelo Anthony in honor of his ten years in the NBA and representing the Jordan Brand.


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